Why "EMU by GBST"?

Emu started many years ago as cutting edge digital agency and grew year on year to become one of the leading agencies in Brisbane and throughout Australia. Our success attracted the attention of many - including GBST, one of the top software product companies in Australia. GBST acquired Emu in 2008 in order to expand their internal capabilities and improve the user experience aspects of their software products, whilst requiring Emu to maintain its own identity and continue its provision of external services to the market.

Over the years skills between the Emu and GBST teams have merged and grown to a point where Emu now represents the digital arm of GBST. This has us now undertaking joint client projects as well as providing digital services to many long standing GBST clients. It’s this marrying of skills over time that has sparked the need for us to better represent what we do as a group, and our new brand "Emu by GBST" aims at doing just that.

The migration of the Emu... now

Please note that we are migrating away from our domain over the next month. You can access us at as before (you can also access the website at or

Please also remember to update your email contacts at Emu. For example would become